What will WhatsApp actually cost you?

Meta changed how it charges in October 2026 and most comparison articles are still wrong about it. Put your numbers in and get a monthly figure at current UK rates.

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This is the one most people get wrong: Meta charges by your customer's country.

Your estimated Meta bill

About £14 a month

MessagesCountRateCost
Replies in conversation1,400first 1,000 free, then 1.7p£6.80
Order updates2001.7p£3.40
Marketing805p£4.00
Total£14.20

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Three things worth knowing

  • Yes. The rate depends on where your customer is, not where you are.
  • Your first 1,000 replies each month are free, per phone number.
  • Marketing messages cost about three times a normal reply, and Meta decides which category a message falls into, not you.

Rates checked against Meta's published rate card on 1 October 2026. Meta changes them periodically.

That's Meta's bill. Ours is £29 to £249 a month depending on what you need, plus set-up. See pricing · Book a demo

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