Wati alternative
Wati or WhatsApp Commerce? An honest comparison
Wati is one of the most established WhatsApp Business platforms. It is a good product, and for some businesses it is the right choice. Here is where it is stronger, where we are different, and how to decide.
Where Wati is better
- More mature and much bigger: Wati says it has 16,000+ customers in 190+ countries and over 100 integrations.
- Longer support hours: 24x7 email and chat support from its Pro plan up, per its pricing page.
- A 7-day free trial you can start yourself, with no credit card.
- No set-up fee. If you are happy to set it up yourself, it costs less to get started.
- A wider toolkit for marketing teams: CRM integrations such as HubSpot and Salesforce on higher plans.
Where WhatsApp Commerce is different
- We set it up for you. We load your products, prices, policies and opening hours, write your templates and test it with you. Wati sells onboarding as a paid add-on on monthly plans (included with annual plans).
- Built for ordering, not just broadcasting: the assistant takes the order, checks delivery areas and slots, and handles cash on delivery or payment links, as well as Shopify and WooCommerce.
- Meta bills you directly for WhatsApp messages, at Meta's rates. We don't sit between you and that bill.
- Monthly plans with no annual commitment needed for the headline price.
- UK consent records for marketing (PECR) are built in, along with a data processing agreement.
Side by side
| Wati | WhatsApp Commerce | |
|---|---|---|
| Starting price shown | Growth £49 a month, billed annually (Pro £99, Business £229) | Starter £29 a month, billed monthly, plus set-up from £500 |
| Set-up | Self-serve; dedicated onboarding is a paid add-on (included on annual plans) | Done for you, included in the set-up fee |
| Free trial | 7 days, self-serve | The website assistant on your own site before you pay monthly |
| AI assistant | AI agents included, with monthly AI credits; more credits £23 a month | 300 / 3,000 / 20,000 AI replies a month by plan |
| WhatsApp message fees | Billed per message; varies by country and template type | Billed by Meta directly to your own Meta account |
| Ordering | Catalogue, Shopify abandoned cart and order templates (Shopify add-on mentioned) | Full ordering in chat: basket, delivery areas, slots, cash on delivery, payment links |
| Support | From 24x5 email (Growth) to 24x7 chat with dedicated CSMs (Business) | Email; same-day phone on Managed |
Wati details from Wati's pricing page, checked on 10 November 2026. Prices change; check theirs before you decide. Our prices are on our pricing page, and you can estimate Meta's fees with the cost calculator.
Pick Wati if…
You have someone who will learn the platform and run campaigns, you want lots of integrations, or you are outside the UK.
Pick WhatsApp Commerce if…
You want it working without learning a dashboard, you take orders by message, and you would rather pay once for set-up than spend your evenings on it.
Questions
Can I move from Wati to you?
In most cases, yes. Meta lets a WhatsApp number move between providers. We help with the switch as part of set-up, and your customers keep messaging the same number.
Is Wati cheaper?
To get started, yes: Wati has no set-up fee and you set it up yourself. Month to month, our Starter plan is lower than Wati's Growth plan, but we charge for set-up because we do the work.
Where do these Wati facts come from?
From Wati's own website, read on 10 November 2026. Prices and plans change, so check their pricing page before you decide.
See it on your own business first
Twenty minutes. We load your website in live on the call, and you ask it what your customers ask you. Then compare it with Wati for yourself.
Wati is a trademark of its owner. This page is our own comparison and is not endorsed by Wati.