Two prices, and Meta's
We charge a one-off set-up fee and a monthly fee. Meta charges you separately for WhatsApp messages, directly, at their rates. We don't mark that up and we don't hide it. There's a calculator so you can see yours before you commit.
Set-up: from £500
We load your products, prices, policies and opening hours, write your message templates, take you through Meta's verification, and test it against real questions until it holds up. One day for a straightforward shop, two or three for something complicated.
This isn't optional, and it's the reason it works. A bot loaded badly is worse than no bot.
Monthly plans
Most businesses we work with take Managed, because they'd rather we kept it right than learn the dashboard.
| Starter | Growth | Managed | |
|---|---|---|---|
| Monthly | £29 | £79 | £249 |
| Website assistant | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| AI replies included | 300 | 3,000 | 20,000 |
| Products and knowledge base | Yes | Yes | Yes |
| Order updates and cart recovery | — | Yes | Yes |
| Campaigns with consent records | — | Yes | Yes |
| Changes made for you | — | — | Monthly |
| Support | Phone, same day |
Prices exclude VAT where it applies.
What WhatsApp costs on top
Meta bills you directly for WhatsApp messages. You add a card to your own Meta account and they charge it. We never touch that money.
Since October 2026 the rough shape in the UK is:
- Replies to customers who messaged you first: your first 1,000 a month are free, then about 1.7p each.
- Order updates and confirmations: about 1.7p each.
- Marketing messages: about 5p each.
A shop having thirty conversations a week typically pays Meta nothing at all. A busy one running campaigns might pay £20 to £40. Rates are set by where your customer is, not where you are, and Meta changes them from time to time.
Pricing questions
Is there a free trial?
The website assistant, yes. We'll put it on your site and you can watch it work before you pay the monthly fee. WhatsApp can't be trialled properly because Meta has to verify your business first, which takes days.
How long is the contract?
Monthly, cancel whenever. The set-up fee is non-refundable once the work is done.
What if I go over my AI replies?
We tell you before you get there, and you move up a plan or we add a top-up. It never just stops answering your customers.
Do you take a cut of my sales?
No. Flat fee, whatever you sell.
Who owns the data?
You do. Export it or have it deleted at any time. We're your data processor and we'll sign a DPA.